nFusion Responsive Website and Re-Branding


About the Project

As part of its new business growth strategy, Austin-based digital agency nFusion sought to modernize its branding through the debut of a new website and accompanying collateral. Working directly with the CEO, Chief Digital Officer, EVP of Account Services, VP of Creative, and Director of New Business, I established written project requirements, crafted a project plan, and rallied all resources assigned to the project. I also pioneered a new, collaborative process in responsive website design and development as the agency had neither designed nor developed a responsive website to that point. The process included the introduction web content templates, a web pattern library, iterative design-and-develop cycles, and the use of Basecamp as a way to organize project communication. Finally, I worked with the nFusion creative team to translate their Photoshop comps into user-friendly Microsoft Word and Microsoft PowerPoint templates that were deployed agency-wide.

Results

The new nfusion.com was recognized internationally as one of the best websites launched in 2012:

  • The International Academy of Visual Arts' W3 Gold Award in General Website Categories - Self Promotion, honoring creative excellence on the web

  • The Business Marketing Association's 1st Place Global ACE Award for a Product Website, recognizing excellence in B2B marketing

 

More Details

Client

nFusion

URL

www.nfusion.com

Technology

Wordpress (PHP), Google Analytics

Role

Digital strategy, information architecture, quality assurance, project management, analytics configuration, collateral development

Team

nFusion