nFusion Responsive Website and Re-Branding

About the Project

As part of its new business growth strategy, Austin-based digital agency nFusion sought to modernize its branding through the debut of a new website and accompanying collateral. Working directly with the CEO, Chief Digital Officer, EVP of Account Services, VP of Creative, and Director of New Business, I established written project requirements, crafted a project plan, and rallied all resources assigned to the project. I also pioneered a new, collaborative process in responsive website design and development as the agency had neither designed nor developed a responsive website to that point. The process included the introduction web content templates, a web pattern library, iterative design-and-develop cycles, and the use of Basecamp as a way to organize project communication. Finally, I worked with the nFusion creative team to translate their Photoshop comps into user-friendly Microsoft Word and Microsoft PowerPoint templates that were deployed agency-wide.


The new was recognized internationally as one of the best websites launched in 2012:

  • The International Academy of Visual Arts' W3 Gold Award in General Website Categories - Self Promotion, honoring creative excellence on the web

  • The Business Marketing Association's 1st Place Global ACE Award for a Product Website, recognizing excellence in B2B marketing


More Details





Wordpress (PHP), Google Analytics


Digital strategy, information architecture, quality assurance, project management, analytics configuration, collateral development