nFusion Responsive Website and Re-Branding
About the Project
As part of its new business growth strategy, Austin-based digital agency nFusion sought to modernize its branding through the debut of a new website and accompanying collateral. Working directly with the CEO, Chief Digital Officer, EVP of Account Services, VP of Creative, and Director of New Business, I established written project requirements, crafted a project plan, and rallied all resources assigned to the project. I also pioneered a new, collaborative process in responsive website design and development as the agency had neither designed nor developed a responsive website to that point. The process included the introduction web content templates, a web pattern library, iterative design-and-develop cycles, and the use of Basecamp as a way to organize project communication. Finally, I worked with the nFusion creative team to translate their Photoshop comps into user-friendly Microsoft Word and Microsoft PowerPoint templates that were deployed agency-wide.
The new nfusion.com was recognized internationally as one of the best websites launched in 2012: