South Carolina Campaign to Prevent Teen Pregnancy Responsive Website and Brand Guide
About the Project
One in three girls will become pregnant before her 20th birthday. It's an astounding statistic. Approaching a 20th anniversary in late 2011, the South Carolina Campaign to Prevent Teen Pregnancy (SC Campaign) approached Cyberwoven to refresh its logo, build a new website, and assemble a comprehensive brand guide for the organization. As the project manager, I crafted a project plan that emphasized branding before website development. When branding was complete, I worked closely with SC Campaign to understand its mission and goals, then collaborated closely with the project team to bring that vision to life on the web through a responsive website that included new content, an ever-present "take action" bar, flexible content areas to support changing activities, a new content management system, and implementation of Google Analytics.