Work Experience

Design and Technology Lead, Global Process Services (2015-Present)

IBM; Austin, TX

Responsible for solving clients' business challenges through IBM Design Thinking

Digital Engagement Director (2014-2015)

Harte Hanks; Austin, TX

  • Served as an internal and external subject matter expert on digital strategy, user experience, emerging web technologies, and multi-channel campaigns
  • Assessed clients’ existing digital programs and provide strategic recommendations for improvement, implementing and employing analytic data where relevant
  • Helped clients and internal team members understand digital opportunities, priorities, and tradeoffs given goals, timing, budget, and available resources
  • Developed, directed, and inspired a team of producers, analysts, and strategists committed to producing high-quality, multi-channel, user-centric digital work
  • Participated in business development activities including opportunity identification, pitch delivery, and proposal writing

Senior Interactive Producer (2012-2013)

nFusion; Austin, TX

  • Pioneered new agency offerings, processes, and deliverables to support emerging web development techniques, including responsive design
  • Developed strategic roadmaps and executed ongoing enhancements to clients’ web products, continually evaluating and prioritizing new activities
  • Worked with Samsung’s North American headquarters to redesign the website for its Enterprise Business Division
  • Led the interactive component of 11 integrated Samsung product launches including the Galaxy Note and Galaxy Tab 2, as well as Anheuser-Busch/InBev’s integrated product launch for Bacardi+ Pre-Mixed Cocktails
  • Launched site that increased Custom Vehicle Solutions’ lead volume by 600%
  • Managed agency’s rebranding efforts and architected new business marketing strategy across paid, earned, and owned media channels
  • Earned agency’s “Most Inspiring Person” award after only 3 months of employment and was nominated an additional 6 times

Digital Strategist & Project Manager (2009-2012)

Cyberwoven; Columbia, SC

  • Reviewed web metrics, performed stakeholder interviews, and conducted competitive analyses to determine digital strategy, communication channels, and technology best suited to clients and their users
  • Established and grew agency’s project management, content strategy, and responsive web development capabilities
  • Served as primary strategist for team that increased the University of South Carolina’s online giving income by more than 30% annually
  • Drafted Facebook strategy for Columbia Metropolitan Airport that increased engagement 1400% over 6 months

Field Coordinator (2008)

Citizens for Biden; Wilmington, DE

  • Served as sole campaign organizer and liaison for 14 representative districts covering 1,500 square miles and 216,000+ registered voters
  • Managed nightly phone polls, working closely with other regional offices to meet weekly targets and ensure demographically accurate sample
  • Earned Senator Biden re-election with 65% of vote—the highest statewide margin ever

Office of Congressman Joe Wilson (2008)

United States House of Representatives; Washington, DC

  • Drafted constituent correspondence to address citizen concerns
  • Represented office at legislative hearings and briefings
  • Coordinated and conducted tours of the U.S. Capitol for groups as large as 200

Client Services Manager (2006-2008)

Marketing Performance Group; Columbia, SC

  • Developed, implemented, and monitored success of public relations, advertising, and marketing strategies
  • Prepared contracts, proposals, estimates, and RFP responses
  • Promoted from intern to public relations specialist to client services manager

Entrepreneurial Pursuits

Co-Founder (2008-2013)

Blue Marble Science; Columbia, SC

  • Started non-profit organization with educator and scientist Dr. Douglas Williams
  • Organization brought interactive science programming to nearly 50,000 K-12 students over five years
  • Served as advisor on Board of Directors after organization was successfully established in market


Bachelor of Arts in Journalism and Mass Communication

University of South Carolina; Columbia, SC

Graduated summa cum laude with honors from the South Carolina Honors College (3.98 GPA)




“This woman is unstoppable, infallibly organized, professional, and pragmatic… She has a keen head for strategy and an impressive working knowledge of the latest in web technology.” –Director of Development, nFusion

“I have always known Krystal to be a tenacious leader with a devotion to work quality and measurable outcomes… look for her to emerge very soon on the national stage.” –Web Strategist, Cyberwoven

“Krystal has an amazing range of skills and yet she delivers her insights and opinion in a way that makes you feel like you learned something together.” –EVP Creative, nFusion

Krystal is a motivated, hard-working professional who is driven to come up with the best solution to the problem at hand.
–Web Developer, Cyberwoven

“Krystal is a creative problem solver, a get-it-done(r), and an energy contributor… She looks to the future and embraces the possibilities.
–Director of Business Development, nFusion

Honors and Awards

W3 Gold Award (2013)
General Website Categories - Self Promotion, nFusion

1st Place BMA Global ACE Awards (2013)
Product Website, nFusion

Bronze ADDY (2013)
Product Website, Samsung Galaxy Tab 2

Silver ADDY (2011)
Campaign Website, Carolina's Promise at the University of South Carolina

Silver ADDY (2010)
Flash Website, Cyberwoven

Organizations and Associations

VIP Lifesaver
American Red Cross

We Serve Austin

Gamecock Alumni Recruitment Network (GARNET) Volunteer
MyCarolina Alumni Association

Marketing Committee, Team Member
Austin Women's Soccer Association

Team Member
Austin Coed Soccer Association

Team Member
World Adult Kickball Association