Global Design and Strategy Leader, IBM Blockchain Services
Krystal leads IBM Blockchain Services’ global design and strategy discipline. Leveraging the power of blockchain-enabled transactions, her team consults with clients all over the world to accelerate transformation of their business models, business ecosystems and business processes for everything from food safety, real estate and trade finance, to education, insurance and medical services.
Prior to joining IBM Blockchain, Krystal served as the global design lead for IBM’s Cognitive Process Services practice where, under her leadership, the organization was consistently recognized as the #1 design thinking provider in the world. She spent nearly a decade working at both traditional and digital agencies, focusing on public relations, marketing and user experience before coming to IBM in 2015.
Krystal is a key contributor to IBM's veteran employment initiatives and also serves on the board of Together Digital, an organization that connects women in tech through engaging and educational events. She resides in Austin, TX and works from IBM's worldwide design headquarters.
Harnessing Blockchain Innovation to Drive Disruption
IBM Blockchain Pulse
29 Jul 2019
Design is Culture: The Innovation for Enterprises, IBM Design
22 May 2018
AI, IBM, and the Rise of Anticipatory Design
18 October 2017
Why Blockchain Needs Design
22 August 2017
Creating Customer-Centric Solutions Through IBM Design Thinking
IBM Business Process Services Blog
23 August 2016
Using Design Thinking to Build Blockchain Networks
13 February 2019, San Francisco CA
Oh the Vanity: How Personal Biases Ruin the Best of Intentions
22 August 2018, Bethesda MD
Tomorrow’s Digital Experiences: How Artificial Intelligence is Shaping Our Human-Centered Design Future
Women in Digital
23 May 2017, Austin TX
What’s Your Recipe for Digital Reinvention?
03 May 2017, New York NY